Abstrakt
The purpose of this article is to outline the new Italian rules on equity crowdfunding of innovative start-ups through internet platforms. In the first part of the article the author explains the requirements the internet platforms have to comply with that are followed by the rules on the public offering. In the second part, criteria defining the innovative start-ups are shown and exceptions to company law exposed, in particular with regard to the limited liability company. Finally the article discusses the reasons why the solutions chosen by the Italian legislator for regulating the equity crowdfunding of innovative start-ups seem hitherto to have partly missed the aim.